FITFORK is a range of convenient single-serve high protein meals. Straddling the healthy snacks & sports nutrition markets, this innovative concept pairs recognisable & palatable ingredients such as ancient grains (quinoa, lentils, buckwheat) with the sports nutrition ingredient, whey protein isolate. FITFORK is a product developed by ABC Nutritionals.
Following a request from Bord Bia's Consumer Insights Team to pitch for this new Brand Creation, Bammedia went on to develop the brand and packaging for what has become a new and innovative product. We've continued to develop the brand with exhibition stands and promotional material and new website coming soon.