HIRO by Roisin is an exciting new range of delicious, fresh, unprocessed, & convenient chilled meals, fronted by business woman and star of the BBC’s Apprentice; Roisin Hogan. HIRO by Roisin entered the Irish market in 2015 with its core innovative product - a range of 3 tasty noodle meals. Noodles, but not as you know them. HIRO noodles are made from the flour of the super duper Asian Konjac vegetable.
This not so widely known vegetable has natural super powers and that is the reason HIRO noodles are sooooo low in calories, fat free, practically carb free and yet surprisingly filling too! A real healthy HIRO. As well as developing this messaging, the brand creation and logo creation, we have been tasked with follow on brand management and packaging for new ranges that are currently in production. You can find the range in SuperValu supermarket shelves nationwide. Watch this space for more!