FEMFUELZ is a range of sports nutrition products specifically formulated and tailored for the metabolism and nutritional demands of women. The initial brief was to generate a catchy brand name, develop a brand identity and create a suite of packaging designs for Whey and Vegan Protein blends, energetic Pre-Workouts, BCAA’s and Vitamins.
FEMFUELZ was chosen as it clearly identified our brand’s unique differentiator, as a female-only offering in a heavily male dominated marketplace.
We positioned the brand to appeal to motivated, high achieving women in their prime; women who achieve their goals, who want to go further and train harder, women who POWER ON!
Playing on industry jargon of fuel and power, we have created an energetic positive, adaptable and playful brand identity that goes against the grain of dark macho traditional sports nutrition branding, and resonates with today's body positive, health conscious 20-35 year old women.
The range has grown to 20+ products and the femfuelz brand has become the go to for women's sports nutrition here in Ireland and furtehr afield.
Bammedia delivered a powerful branded Shopify e-commerce web design for Femfuelz in 2022, which has helped them reach a wider online audience and will be the launchpad for their expansion into activewear.
"Bridget and her team has helped bring our vision to life. From name generation to the design, packaging and website work on all our products, Bammedia have been the driver in creating the aesthetics of FemFuelz. They are incredible people to work along side and are so helpful in the design process. Their guidance and support continues long after the project is gone from their desk and they work along side us in communications with pouch and label manufacturers to ensure everything runs smoothly. Their dedication to our brand is simply unmatched as they are constantly on the other end of the phone. Our brand would not be where it is today without Bammedia. ”
KYLIE O'DONOGHUE - CEO & CO-FOUNDER OF FEMFUELZ
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