PURE BEA, a small yet passionate Irish food producer based in rural Co. Wicklow, is dedicated to crafting pure, natural, and high-quality products.
Tasked with developing a new brand identity and packaging for their budget-conscious line, Bammedia embraced the challenge of creating a fun and vibrant brand. Through lively animations and a dynamic brochure website, we've brought this brand to life, ready to make its debut on Irish retail shelves soon.
The logo marque is a simple and natural abstract leaf/droplet shape echoing the pure and simple ingredients of our range of oils. Our leaf emblem is a holding device for the bubbly lettering of PURE BEA where we see the same leaves / droplets being squeezed from the letters suggesting fresh juicy products. The primary colour palette of black and white allows for high contrast stand out communications, especially when paired with any of the secondary colours. The tagline curls up around our leaf in a smiling friendly fashion.
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