The process of brand naming or name generation is finding the right name for your brand or company. It sets the tone for the business's identity and can have a significant impact on its success. A good name should be memorable, easy to pronounce, and easy to spell, while also reflecting the brand's values and mission. It should also be unique and distinctive, allowing the business to stand out from competitors and make a lasting impression on customers. Many of our clients arrive on our doorstep with a great product or service, but not necessarily a great name. Our name generation process follows a brand workshop and after thorough discussions and lots of brainstorming, we fashion the punchiest and most fitting name for your product or service.

Additionally, it's important to ensure that the chosen name can be properly trademarked, as this protects the brand's intellectual property and prevents others from using the same name or a similar one. Failing to properly trademark a name can lead to legal issues and brand confusion, which can ultimately harm the business's reputation and bottom line. Overall, taking the time to carefully consider and choose the right name for a brand or company is a crucial step in building a strong and successful business. We cover all the legalities and can advise and instruct on all areas of trademarking and copyright protection.